I seemed to be posting an abundance of video's recently but this next one is big news, it was announced back in April last year that H&M had registered a new brand name and logo for a new retail chain called & Other Stories. And now the launch is impending and the high street is on the edge of there seats, and today a exclusive preview video was released to show us why this new luxury brand is so exciting! Spring/summer 2013 is all about ‘masculine tailoring, industrial aesthetics, feminine chic elements and the poetic bohème’, we’re told. And, with ready-to-wear, shoes, bags, accessories and beauty covered, it’s over to the & Other Stories girl to create her own fashion narrative.' This thrilling teaser film features glimpses of some exquisite looking pieces including a incredible pair of flatform sandals and some excellent accessories i do hope the price point isn't too high! The brand has already committed to opening seven stores over the next couple of months one of which will be on Regent Street, London, as well as an online store - stories.com, if you go to the site now you'll be taken to a mysterious looking page where all you can do is sign up for more news updates, i strongly suggest you do this i know i will! I will have to redirect you to the ELLE webpage to view the video as its exclusive to them so go now and enjoy! http://www.elleuk.com/fashion/news/and-other-stories-video-preview#image=1.
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